Join Us and Become a Better Blogger in 31 Days

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As I mentioned last week when I first mentioned this project, I believe blogging is one of the best avenues to achieve success.  If your dreams involve leading, helping others, or earning a living, blogging can go a long way towards making your dreams reality.

But blogging can only do that if you blog well.

So, I want to get better as a blogger, and I want to help you become a better blogger too.

That’s why I’m excited to announce that on May 3 we are going to start a project to help bloggers take their blogs and their blogging skills to whole new levels.

31 Days to Build a Better Blog

Darren Rowse is one of the most successful bloggers on the planet.  He authors the ProBlogger blog which boasts 136,000 RSS subscribers and has helped thousands of people earn a living blogging.

Several years ago Darren did a 31 Days to Build a Better Blog project.  Thousands of bloggers participated as each day for 31 days Darren posted a blogging lesson & gave a homework assignment.

I bought a copy of 31DBBB for $20.  I skimmed it, and it’s fantastic.  I could go through it and do it on my own, but what would be the fun in that?

I want to do 31DBBB with a group of people who are as passionate about blogging and self-improvement as I am.  Experience is irrelevant.  I hope the group includes some people who have been blogging for years as well as some who are just starting their first blog.  Far more important than experience is passion and a willingness to commit to about an hour a day for 31 straight weekdays.

Yes, that’s a big commitment.  But I wouldn’t make that commitment myself if I didn’t believe it was worth it.

The Format

31DBBB Curriculum. 31 Days to Build a Better Blog has a lesson and some homework for each of the 31 days.  31DBBB was originally done on 31 consecutive days.  I don’t blog on the weekends.  I prefer to spend that time with family, friends, and my church.  I want this to be an enjoyable rather than stressful experience & I want to include as many people as possible.  So, we’re going to stretch it out over 6 weeks and only do it on weekdays.  This also gives the opportunity to catch up on the weekend if you miss a day or two during the week.

The Blog

Blog Posts. Each of the 31 days, we will publish a post about that day’s lesson/assignment.  I will write as many posts as necessary, but I want to give each participant the opportunity to do a guest post.  Guest posting will give you an opportunity to introduce yourself & your blog to other participants.

Blog Comments. Each participant is expected to post at least one comment each day.  First, it will give us an idea of who is really participating.  Second, it’s a form of accountability.  I know when I have to contribute I read and think about a topic more thoroughly.  Third, it reinforces the value that none of us are  just takers but we’re all givers in this project as well.  We all contribute insight in addition to receiving others insight.

Link Love. As a little bonus, participants will be allowed to include a link to a blog post they’ve published that day.  So, if you publish a post to your blog on a Monday, you can include a link at the end of any comments you post here on Monday.  If you don’t post to your blog on Tuesday, when you comment here on Tuesday no link.  This creates an incentive to not only participate in the discussion on this blog, but also post consistently to your own blog.

The Forums

Q & A. If you have general questions about blogging that don’t have to do with a specific day’s lesson/homework, those can be posted in OurChurch.Com’s General Internet, Computer, and Communication Discussion forum.  You will have to register an OCC username to post.  And the forums have a separate user database from this blog.

One restriction. I have one request regarding the forums – don’t post asking people to go to your blog and give you feedback.  Hear me out.  I know everyone wants feedback on their blog.  My concern is that without this restriction on Day 1 everyone posts to the forum asking for a review.  Nobody is going to review dozens of blogs in one day, and so the end result would be a lot unresponded to forum topics and a lot of frustration and disappointment.

The Reviews

I do think honest feedback can be very helpful to a blogger, and so I do want to help make that happen for as many people as possible.  This is the best way I could come up with.

  • Starting on Day 11, I’ll select 1 blog each day for all of us to review and provide feedback on.
  • I’ll select the blog that’s up for review based on participation.  The blogger who has been the biggest contributor will be selected on Day 11.  Each day after that I’ll select the biggest contributor who hasn’t yet received a review.  Selection will be based on:
    • Comments to the blog posts
    • Answering other bloggers questions in the forums
    • Providing reviews/feedback to other blogs
    • Twittering about the blog posts
    • Quality and quantity are both important.
  • I think the best way to do the reviews is to have the blogger whose blog is being reviewed to publish a post to their own blog about the review.  Include useful info like the purpose of the blog and the target audience.  Then ask the questions you’d like feedback on.
  • I’ll notify you 2 days in advance of when you’re blog is to be reviewed.  I’d like you to publish your review post the night before & then send me the URL so I can include it in the next day’s post.  Then other participants will be able to post their feedback in the comments of your post immediately.

The end result should be that the 21 bloggers who are the most serious about improving and contribute the most to others in this project will receive the benefit of a review.  Fair enough?

The Rewards

  • OurChurch.Com is going to give a year of our Silver hosting package (a $199 value) to every blogger who completes all 31 days and posts a comment to all 31 day’s posts.
  • OurChurch.Com will also give away to one lucky winner both our Christian Search Registration and Major Search Registration services (a $158 winner).  Each day a blogger participates will give them an entry in this drawing, so the more days you participate the better your chances to win.
  • Sorry, no iPods, iPads, or trips to Hawaii.

The Real Benefits – Measurable Results

The benefits of becoming a better blogger and building relationships with other bloggers through this project will far exceed the rewards mentioned above.

However, we also expect real, tangible improvements in your blog.  When you sign-up we are going to ask you for a few statistics about your blog.  Then when the project is complete, we’ll ask you for those same statistics again.  That will enable you to see how much your blog specifically has improved.  It will also give all of us the opportunity to see on average how far we’ve come as a group.
These are the things we’ll be asking for:

  • RSS subscribers
  • Average pageviews per day
  • Average visits per day
  • Average unique visitors per day
  • Average # comments
  • Rate your blogging expertise on a scale of 1 to 10 with 1 being a total newbie and 10 meaning you should be writing books on blogging.

If you don’t know how to find these statistics, ask about them here in the comments or in the forum.

The Sign-Up

To sign-up, complete this Google Docs form.

I contacted Mr. Darren Rowse, aka ProBlogger, author of 31 Days to Build a Better Blog, and he has generously offered to give everyone who participates in this project 25% off the 31DBBB e-book.  You’ll be able to purchase it for $14.95 instead of $19.95.  After you complete the sign-up form, I’ll send you a link with a coupon code to get the discount.  You must purchase the 31DBBB e-book to participate.

You will also need to have a blog set-up, before you sign up.

If you don’t know your blogs stats, sign-up and skip those parts of the form.  We’ll help you find them & then re-input them into the form later.

EDIT 4/28/10: Partnering with

I’m also excited to add that we’re going to be doing this project in partnership with  Their network includes more than 700 bloggers.  The thought of having many of them both contributing to and growing from this project has me even more amped up.

Any questions or comments?

Whew!  That was long.  But did I miss anything?  Got any questions?  Comments?  Anything you think really ought to be done differently?

What do you think?  Are you excited about the prospects of becoming a better blogger?

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.


    • Hi Jennifer, do you use the WordPress service at or do you use the WordPress software installed in a web hosting account?

      What stats do you have? What stats do you need assistance getting?

    • Re: PaulSteinbrueck replied to your comment on Join Us and Become a Better Blogger in 31 Days I’ve actually forgotten that I’ve set up my blog with Google Analytics, and I’ve now seen what my average unique visitors are per day. Thanks for that reminder!

      • Paul and William,

        I use Google Analytics with my Blogger serviced blog. The form asks for Average Unique Visitors per Day. I can find "absolute unique visitors" within my analytics stats, but no "average". Any help you can offer?


    • We're up to 30 bloggers now. Woohoo!

      And, we have developed an awesome partnership for this project which I will be announcing a little bit later.

      Keep tweeting and inviting your blogging friends to join us.

    • I use sitemeter as well. By clicking the sitemeter badge on my blog it directs me to a page that has all of those stats categorized by visits and page views. They are listed in the center of the page in order. I am using the free version.

    • Google Analytics is great if you have the ability to add the necessary Javascript into your blog. (I'm not sure if you can do that with free blogging services like, blogspot, I also use AWStats which is installed on the server where this blog and my personal blog are hosted.

      By the way, if you don't have all of the statistics available to you – pageviews, visits, unique visitors – don't sweat it. Ideally, I'd love to get that data from every participant, but at the end of the project we'll probably be interested in the biggest increase and average increase for each of those stats, so even if some bloggers don't submit some of that data we should still be fairly accurate.