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How to Stay on the Right Side of Google

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Written by Kurt Steinbrueck

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What is “black hat” SEO?

Black Hat SEO is the name given for search engine optimization tactics Google and Bing have specifically warned people not to do. They are dangerous for your website and can get you penalized or banned from the search engines.

I’ve seen plenty of websites who were using black hat SEO techniques and didn’t even know it. They simply didn’t realize that what they were doing was against the guidelines of the search engines. Worse yet, I’ve seen plenty of SEO companies who use these techniques without their clients understanding of the risk to their site.

In this video we discuss several black hat SEO tactics you need to avoid to ensure your site will not get penalized or banned by search engines.

As described in the video, some of the “black hat” SEO tactics to avoid include:

  • keyword stuffing
  • cloaking
  • buying links
  • link schemes

It’s important to understand black hat SEO tactics so you don’t intentionally or accidentally use any of them yourself or hire an SEO agency that uses them with or without you knowing.  The bottom line is…

Don’t come to the dark side of SEO… or Google will strangle your search traffic. -Paul Steinbrueck

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If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

Comment and Discuss…

  • Have you ever been burned by black hat SEO?
  • What questions do you have about black hat SEO?

Check out other video posts in this series Church SEO Videos: Answers to Frequently Asked Questions

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About the author

Kurt Steinbrueck

Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

2 Comments

  • Kurt & Mark,
    Very informative!
    Very rarely do I watch a video over 3 minutes, but I learn a lot from you guys about what not to do. Thanks for the info and keep up the great work!…private blog networks….never heard of it, but I know not to get involve!
    I can always use some help as I try to help spread the gospel across the world…GB!

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