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One of the values my family has is to make our home a safe place.
We want our home to be safe place where Jennifer, our 3 kids and I can be ourselves, talk about anything, and bring our friends. A place where everyone understands they won’t be insulted, judged, or mistreated.
It’s in this kind of a safe environment that people thrive and love flourishes.
The same is true with websites.
When a person visits a website that has a big, glaring “Not Secure” notice at the top, they are not going to want to share any personal information, make a purchase or donation, or invite their friends.
But when a person visits a website that has the lock icon indicating the site is secure, they recognize the site is a safe place to share personal information, make a transaction, and recommend the site to others.
Trust creates security and is necessary for building good relationships. -Dan Carroll
If your website is not secure, I encourage you to remedy that by purchasing an SSL certificate.
Not only will it foster trust and a stronger bond with website visitors, but Google says it will boost your search rankings.
This month we’re running a special: Save 30% on our full service SSL if you order by February 28.
It’s one of the 10 Ways to Grow Your Love for Your Website this month.
- What are you doing to foster trust on your website?