How First Steps Preschool Boosted Enrollment with SEO

The OurChurch.com team is passionate about helping schools and ministries enhance their online presence and reach their full potential.

Recently, we had the privilege of working with Glenn Morris from First Steps Preschool, located in Holiday, FL, to improve their visibility and enrollment through effective SEO services. Today, we’re excited to share the story of our collaboration and the incredible journey we embarked on together.

About First Steps Preschool

First Steps Preschool, led by Glenn Morris, has long been dedicated to nurturing young children in a caring and structured environment. With over twenty years of experience in elementary education, Glenn is committed to fostering both the academic and social development of children. The school offers programs for infants up to school-age children, with a special focus on preparing them for kindergarten. The accredited preschool is proud to hold the Gold Seal of Excellence in Florida, which reflects its commitment to high-quality standards.

Glenn shared a bit about the history of the preschool:

“First Steps is actually my third school. I started my first in 1990, and over the years, we’ve expanded to serve infants through school-aged children. We’re proud to be accredited and hold the Gold Seal of Excellence in Florida.”

The Challenge

Before reaching out to us at OurChurch.com, First Steps Preschool faced a significant challenge with enrollment, especially after the pandemic and changes in government funding. As Glenn explained:

“Our main challenge was maintaining full enrollment after federal support post-COVID dwindled. It’s crucial to have full enrollment to sustain payroll, which is about 95% of our costs.”

This situation created a pressing need for better visibility online to attract more families to enroll their children.

The Solution

When Glenn connected with OurChurch.com, we immediately understood the importance of increasing First Steps Preschool’s web presence to help boost enrollment. Through our tailored SEO services, we worked to ensure the preschool’s website was optimized for search engines and easily accessible to potential families in the area.

Glenn appreciated the improvements, mentioning:

“We recently had a parent who found us through the website, and that was affirming. It’s great to see new families coming in because of our increased online visibility.”

Key aspects of our solution included:

• Keyword Research and On-Page Optimization: Improving search engine rankings to ensure local families could find First Steps easily when searching for relevant keywords.
• Local Search Listings: Creating, verifying and optimizing local search listings like a Google Business Profile, so people can find the preschool in Google Maps, Bing Maps, Apple Maps, and Yelp.
• Blogging:  To build First Steps’ authority and relevance for even more keywords, we have been writing, optimizing, publishing and sharing helpful blog articles.

The Impact

Since launching the updated SEO strategies, First Steps Preschool has already started to see positive changes. More parents are finding the preschool through online searches, and enrollment inquiries have been on the rise.

Glenn noted:

“We’re just starting to see the numbers improve, and I’m excited to continue monitoring the impact of our improved web presence. It’s definitely a learning curve, but I can already see the benefits.”

Some of the highlights of the updated SEO and web strategy include:

• Increased Enrollment: Early signs of growing interest as more parents are discovering the school online.
• Enhanced Online Presence: A stronger digital footprint that makes the school more accessible to potential students.
• A Modernized Website: A site that better reflects the professionalism and warmth of the preschool.

A Word of Recommendation

When asked if he would recommend OurChurch.com to other schools or businesses looking to improve their online presence, Glenn was enthusiastic:

“I would absolutely recommend OurChurch.com. They’ve been incredibly helpful and responsive, and I’m confident that as our web presence continues to grow, we’ll see even more positive results for our school.”

 

Conclusion

Working with First Steps Preschool was a rewarding experience for us at OurChurch.com. We are grateful for the opportunity to help Glenn expand the school’s reach and support its mission of providing quality early childhood education.

If you’re a school or business leader considering a new website or SEO service, we invite you to experience the same dedication and service that we provided to First Steps Preschool.

Learn more about our Christian web design and Christian SEO services to see how we can help your organization grow or complete the consultation request form below (mobile) or to the right (desktop) to schedule a call to discuss your organization and its goals,

What Do You Think?

• What inspires you most about the collaboration between Glenn and OurChurch.com?