search marketing

Do this so you don’t get people lost

Written by Paul Steinbrueck

In Tuesday’s blog article, Mark provided a 10-point check list to help you clean up your website in preparation for the Christmas season and New Year.

Did you know search results can also get cluttered with old or inaccurate information?

Recently, while doing SEO for The Ridge Church in Derry, NH, we discovered they had a second Facebook page that was appearing in the Google search results ahead of their real Facebook page.

This could cause serious problems if the information on the Facebook page is inaccurate. It could result in other issues if someone attempted to send them a message through this other page that wasn’t being managed. So, we’ve been helping the church get admin access to the page and shut it down.

While doing SEO for Ballards Asphalt and Concrete, a Christian owned business in Austin, TX, we discovered they had multiple listings in Bing Maps, including one at an incorrect address.

Imagine the confusion it would cause if there was a second listing in Google or Bing for your organization!

This happens most often when an organization changes locations, but sometimes search engines get data from other sources and use it to create listings with inaccurate information.

After several weeks of work, we were able to get Bing to remove the second, erroneous listing.

How Clean Up Your Search Results

While there are lots of search engines, local directories and mapping websites online, I recommend checking for erroneous search listings by searching for your organization’s name in the following:

If you see something in the results that shouldn’t be there or has inaccurate information, first claim and verify ownership of the listing. Once you’ve done that you can either correct the information or close the listing if it’s a duplicate.

The process for claiming and verifying listings is different for each site. Some require phone verification others will send a verification code on a post card. Sometimes it can take weeks. But hang in there…

The importance of removing or correcting inaccurate search listings can’t be overstated!

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If all of this seems too complicated or you don’t have the time for it, consider having our team of experienced, professional, Christian SEO experts take care of your local listings for you. Request a free, no-obligation consultation to discuss your situation and get more information.

Comment and discuss… have you checked your search results lately? Have you discovered any duplicate or erroneous listings in the results?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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