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Church Marketing in Our Ever Changing World

Written by Mark Steinbrueck

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It is believed that the Greek philosopher, Heraclitus, said “The only constant is change.”  This is true in almost every aspect of life and the world of the web is no different.  Church websites are constantly changing, how we interact with websites is changing, and the search engines are changing.  If you go with “one and done” web design or church SEO, it’s likely that in a short time your website will do more harm than good and your search engine rankings will fall.

As much as we don’t like changes to websites, the search engines, and the way people use those tools, it is inevitable.  So you can either stick your head in the sand, or you can develop a plan for how to evolve with all the changes that WILL happen.  The easiest, most cost effective, and least time consuming way to keep up with all of these changes is to find someone you can count on for the long haul who will guide you through the turmoil and implement all the needed changes.

Having your church partner with an established website services company, like OurChurch.Com, is like partnering with a reputable banker or tax advisor for your church.  They keep you informed of all the changes, advise you on how proceed, and take care of all the tasks that are too confusing or time consuming for most churches.

Below are 4 primary benefits to partnering with a Christian Website company like OurChurch.Com for the future:

  1. Constantly releasing new designs and functionality for your website.
  2. Updating software used to run your site to keep it secure
  3. Monitoring trends of the search engines to make sure your rankings don’t fall
  4. Updating their SEO approach when Google and the other search engines change their algorithms

SEO guru, Rand Fishkin, described the frequency of changes in the search engines this way:

If there’s anything SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. -Rand Fishkin


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Comment & Discuss

  • What are some other benefits you have realized through partnering with a experienced website company?
  • Or better yet, what “lessons” have you learned by NOT working with someone to guide you through all of these changes?

If you want to talk about your church website and church SEO and how we can help you, please contact me here!


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About the author

Mark Steinbrueck

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.

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