search marketing

A Picture is Worth a Thousand… Website Visitors from Google?

Written by Paul Steinbrueck

Continuing this month’s theme of Website Photography Month, let’s look at one way photography can influence your organization’s search marketing.

I wrote several month ago that for churches and other local organizations, Google My Business is becoming the new homepage. That’s because when a person searches Google for a church or other local business, Google shows them contact info, a description, photos, reviews and more for each organization.  Google is giving people that first impression of your organization before they even get to your website.

When a person searches Google Maps (or searches Google and clicks on the local results), they see a list of local results like the one shown below.

A person is much more likely to click on a listing that has a photo next to it.  For your church or organization to have a photo next to your listing, you have to upload a photo to your Google My Business listing.

When you add photos to your Google My Business listing, don’t just settle for the typical, boring, outside shot of your building photo.  Add the 5 Photos Every Church Website Should Have to your GMB listing.

Doesn’t this church’s GMB listing look a lot more vibrant with all of the photos, especially those with people in them?

So, as I said earlier, Google is giving people their first impression of your church before they even get to your website. But…  you can influence what Google shows them.

Click to share this image on Facebook, Twitter, Google+, Pinterest or Instagram

So, here’s your assignment…

  • Search Google for your organization.  Is there a photo next to your listing?
  • If not, login to your Google My Business listing and add at least one photo.

Need some help with that? Church.Com can help with church SEO and SEO for your Christian organization.

Post a comment and let us know about your Google My Business listing and its photos

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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