church misc web design

7 secrets to keeping your church informed

Written by Mark Steinbrueck

We are in the last week of Church Outreach Month at OurChurch.Com.  During September, we have been discussing how to use your online presence to reach those in your community.

Every weekend when people attend church services and Bible studies you have a small window of time to share information about upcoming events, opportunities to serve, and ways they can grow in their walk with Christ.

So what happens after they leave the church?  Are they aware of the things the church is doing and how they can be involved?  If they did learn about these opportunities, do they remember?

One of the easiest and most cost effective ways to keep your church informed is through a weekly email.  And because people can receive email at home on their computers or anywhere they are via their phones, it can be read whenever and wherever it is convenient for them.

Whether you use a 3rd party service like Mail Chimp or Constant Contact, you email a newsletter through your website, or you simply have a list that you send to through your church’s email, keeping people in your church informed of what’s going on and how they can participate is crucial.

Below are 7 secrets to keeping your church informed through email:

  1. Send an email every week:  It doesn’t take long for people to feel disconnected.  Sending a weekly email is a good way to keep them informed and in the loop.
  2. Send the email the same day and time each week:  People are creatures of habit and will look for the email after they realize it is being sent the same time every week.
  3. Put a signup form on your website:  Only ask for the essential information, so only require their name and email address.
  4. Put archives of the email on the website:  This allows people to read previously sent emails if they don’t receive it one week, accidentally delete it, or can’t access their email.
  5. Don’t throw up in your church emails:  Pretty disgusting analogy but don’t give into the temptation to include information about all 20 events that “you think” are important.   Also, you don’t need to include all the information about the items included in the email.  Read #6 for more info why…
  6. Link to more information on your website:  Use the email as an opportunity to get people to click and visit the church website where they can find more information about the items you mention in the email and about other things not mentioned in the email.
  7. Include a story or humorous item:  Although people like to learn more about what’s going on at the church, they like things that are light-hearted or hearing stories about how Christ and the church has changed others lives.  Include one of these in each email and people will look forward to getting these emails every week.  https://www.youtube.com/watch?v=jE5Dceud7Zs

Don’t throw up in your church emails (by including too much info).  – Mark Steinbrueck

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Does your church send weekly emails?  If not, why not?  Post your comments and questions below.

All websites purchased from OurChurch.Com include an eNewsletter feature that can be used to send emails to your entire church.  If you want more information about our websites, click here!

 

About the author

Mark Steinbrueck

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.

2 Comments

  • Good morning
    I loved this suggestion. Question about #3: Isn’t that similar to inviting people to sign up for the newsletter? Because they aren’t doing that. What is the point? However, I am going to try this suggestion. But, I think my best option is to use a third party email system.

    • Hi Carolyn, yes. The more prominent the sign-up form asking people to subscribe to your newsletter, the more people will subscribe.

      There are some good 3rd party email systems, but the downsides of using them are 1) you have another system to learn, 2) you have to try to figure out how to integrate their subscribe form and archives into your website, and 3) you’re dealing with another company’s support. On the other hand, if you use the newsletter feature built into our WP-EZ Website Builder, it’s already integrated with your website, and our support team is able to provide any help you might need.

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