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Continuing our series on church outreach, there are as many ways to do church outreach as there are churches.
One common church outreach strategy is to host an event that would be fun, appealing, or valuable to the people in your community.
Some church outreach event ideas include:
- Bringing in a well known speaker
- Hosting a fun family event like a fall festival or Easter egg hunt
- Offering a seminar to help people with their finances, marriage, or parenting
- A serving event in the community
Any time your church puts on an outreach event, you have the opportunity to amplify the success of that event by having an online communications element to it.
7 Online Strategies to Consider for Your Next Church Outreach Event
1) Create a page on your website for the event
2) Promote the event on your homepage with a teaser and link to the full page that has all the info about the vent.
3) Create a “Facebook Event” for the event. Encourage your members to click the “Going” or “Interested” option on the event and share it on their timeline. People can also invite specific friends to the event by @mentioning them when sharing the event.
4) Do a paid Facebook ad campaign for the event
5) Reach out to other churches or organizations in your community who might be willing to partner with you on the event and help promote it. Perhaps they would email their list about it, allow you to write a guest blog post about it, or share your Facebook Event on their Facebook page.
6) Send a press release to your local media
7) Create a blog/social media campaign for the event. The “Rule of Seven” says a person needs to see or hear something 7 times before they take action. Consider posting 2-3 things a week for the 3 weeks leading up to an event.
One additional benefit from these online communications tactics is they all have the potential to improve your search rankings. When you partner with other organizations, they are more likely to post a link to your event on their website. When you send out a press release, a local media outlet could do a story with a link to your site. When you do a blog/social media campaign, you’re creating fresh content that Google likes and other people can share.
One final thought… We live in a busy, noisy world. If you host a fall festival that sounds just like the fall festival you and half the churches in town do every year, it’s probably not going to get a lot of attention or engagement. So…
Try something no church in your area has ever done!
For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline. -2 Timothy 1:7
Comment and Discuss
- What’s the next church outreach event you have planned?
- Which of the online tactics above are you going to use to in your outreach?