31DBBB Day 3: Promote a Blog Post

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This is Day 3 of 31 Days to Build a Better Blog, a group project 60+ other bloggers are doing together in an effort to help each other become better bloggers. You can read more about it and still sign-up to participate here.

I’ve talked to a number of bloggers over the years who are frustrated that few people read their posts or comment on their blog.  After asking them what they write about, I usually ask them what they’ve done to promote their blog and connect with new readers.  Often, the response I get is just a blank stare.

There seems to be an “If you build it, they will come” mentality with some bloggers.  Some believe if you start a blog and write something every once in a while, readers will magically show up, engage, and become regular readers.

Nothing could be further from the truth.

Successful bloggers, proactively reach out to people to build their audience.

Today’s lesson in the 31 Day’s ebook, gives some good suggestions for how to promote a blog post.  Here are some of the things I do on a regular basis to promote blog posts published here and my personal blog.

Twitter – Twitter and blogging are like peanut butter and chocolate, they’re a match made in heaven.  To use Twitter well, you need good content to tweet (aka blog articles).  And to blog well, you need channels to get the word out about new posts (aka Twitter).  I tweet every post I write.  And usually more than once.

Facebook – OurChurch.Com has a Facebook page, which we post our blog posts to.  I post a link to my personal blog posts on my personal Facebook profile.

Commenting on other blogs – I try to comment quite a bit on the blogs I read.  When doing this its important not to be spammy.  You genuinely want to contribute to the conversation.  But often times I can contribute to the conversation but posting a link to an article I’ve written on a related topic.  I don’t do this often, but you could Google the topic you’ve just blogged about as a way to find similar blog posts, and then post a meaningful comment with a link to your post.

Email distribution – Most of the people who register a username & password on OurChurch.Com check the option to be added to our blog email subscription list.  Once a week, we send a post out to that list.

Newsletter – Once a month we send a newsletter to all our web hosting clients.  One of the regular features in each month’s newsletter is an exerpt from a recent blog post.

Unfortunately, I wasn’t thinking about today’s topic when I wrote the list post on this blog yesterday.  6 Things I Learned from Day 1 of #31DBBB is not likely to appeal to people outside of our group, and so I going to find another post to promote.


  • What did you do to promote your list post from yesterday?
  • What ways of promoting blog posts have you found to be most successful?
  • What other innovative ways have you promoted your blog or posts, that weren’t listed in today’s lesson?

The Extra Mile

A few other things you can do to take your blog, other bloggers, and this project even further today…

  • Reply & give other bloggers feedback on their promotion ideas.
  • People continue to add comments to the Day 1 & Day 2 posts, check em out.
  • Tweet, share, & bookmark this post.  (You could win a $25 gift card!)
  • Ask & answer questions about blogging but unrelated to elevator pitches in the forums.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.