31DBBB – Day 1: The Elevator Pitch

Written by Paul Steinbrueck

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This is Day 1 of 31 Days to Build a Better Blog, a group project 50+ other bloggers are doing together in an effort to help each other become better bloggers. You can read more about it and still sign-up to participate here.

Welcome fellow 31 Days to Build a Better Blog bloggers!

And if you’re not officially signed up & participating in this group blog project, welcome to you too.  Even though you won’t benefit as much as you would if you had signed up, bought the 31DBBB e-book, and fully committed to this project, everyone who reads & discusses any of the 31 posts in this series should be able to glean some insight to help them become a better blogger.

Day 1’s lesson and assignment is all about writing an “elevator pitch” for your blog.  It’s a great place to start this series because it forces each of us to give our blog an identity.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

Find Your Focus

One of the most common reasons blogs fail is due to lack of focus.

General speaking, people read blogs for one of 3 reasons: to learn, to be inspired, or to be entertained.

This may sound harsh, but if you blog “about life” or “whatever’s on your mind,” unless you’re a celebrity nobody outside your family and close friends is going to read it.  The focus of your blog should not be on you, but on how you can help your readers.

Writing your elevator pitch forces you to answer some essential questions:

  • Why are you blogging?
  • Who are you blogging for?
  • What are you blogging about?

My Elevator Pitches

I am not only facilitating this project, but I’m actually going to do all 31 days both for this blog, Christian Web Trends and for my personal blog,   So, here are my elevator pitches…

Christian Web Trends discusses news & trends in technology to help Christians communicate more effectively.

At we encourage, challenge, and discuss how to create the life we want for ourselves rather than allowing circumstances and other people to dictate who we are, how we feel, and what we do.  We do this by discussing books, inspirational stories, and life lessons.

What do you think?


Since this is the first post in this series, go ahead and take a moment to introduce yourself in a comment.  Tell us

  1. your name
  2. the name of your blog
  3. the URL of your blog
  4. the elevator pitch for your blog
  5. any thoughts or questions about elevator pitches

The Extra Mile

A few other things you can do to take your blog, other bloggers, and this project even further.

  • Reply & give other bloggers feedback on their elevator pitches
  • Tweet, share, & bookmark this post.  (You could win a $25 gift card!)
  • Write about your elevator pitch and/or about elevator pitches on your blog.
  • Ask & answer questions about blogging but unrelated to elevator pitches in the forums.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.


    • Hi, Chris Byrd here, nonprofit and small business consultant, writer and frequent blogger at:

      My elevator story is this. I am on a journey from being a person full of ideas to a land of full expression, where I get these ideas out and people toss them about and help me gain wisdom as a result. I blog them, write them and share them on facebook and twitter seeking all sources of input to make me a wiser person.

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