In this article we wrap up our series, What is Church SEO?
We’ve covered everything you can do to improve your church’s organic search rankings and local search rankings and more.
If you’ve taken these steps, congratulations! You are probably already experiencing a significant improvement in search rankings and seeing more people visiting your website. You deserve to be commended for taking action to help reach people in your community!
But the last thing you should do is stop your church SEO efforts now.
(“The last thing you should do…” is a strange phrase isn’t it? It’s not really the last thing you should do but actually something you should never do.)
Church SEO is never finished.
Search engine engines are constantly changing and so is your website (hopefully). Everything you’ve done to improve your search rankings can be undone if you’re not careful. Plus the way people use search engines also changing.
Here are 5 things to do to monitor and manage your church SEO for the long term:
1) Check your search rankings regularly
We recommend checking your search rankings at least monthly and tracking the rankings over time. It’s normal for a website’s position to fluctuate one or two spots, but if your church suddenly drops 5+ spots in a month, it’s something to look into. Perhaps something on your website has changed or perhaps Google has updated it’s algorithm.
2) Check your search traffic regularly
Use Google Analytics to track and compare month to month how many people are coming to your website from search engines. You can also use Google Search Console to see what keywords your website visitors are using to find your site. You might discover a growing interest in a particular ministry, issue or topic that you can capitalize on.
3) Monitor website changes
When we see churches experience a drop in search rankings and search traffic, the most common culprit is changes to the website that removed optimized content. For example, someone might go in and change a title tag, rewrite the intro paragraph on the homepage, or replace an image that was optimized with one that’s not.
4) Read about SEO trends and changes
Google makes more than 1,000 changes a year to its algorithm. Most of them go unnoticed and don’t significantly impact many searches. But consider this: just a few years ago mobile-friendliness, page speed and SSLs had no impact on search rankings. Today all three are factors in Google’s algorithm. We here at OurChurch.Com read a lot of news articles about SEO and when we see something important to church SEO, we write about it. You can stay informed and save time by subscribing to our blog.
5) Continue to grow your authority
In this course of this series, we discussed church SEO tactics that help to improve your church’s authority in the eyes of the search engines which leads to better search rankings. Things like setting up local listings, getting online reviews, and creating quality content. A good long term church SEO strategy involves continuing to do these things on a regular basis.
The bottom line is…
SEO is an ongoing project, not set-it-and-forget-it. -Rebecca Lieb
If all this seems like more work than you really want to do, our team of church SEO experts can help. We include all of these things – tracking search rankings, reviewing search traffic, monitoring your website, keeping up with search trends – and more in our church SEO service. Request a free phone consultation today!
Discussion: what are you doing to manage your church SEO for long term success?