Easter is the second most attended service of the year after Christmas Eve.
Most churches recognize this and put extra effort into reaching people in their community and inviting them to their Easter service.
As I’ve said many times, most people start their search for a church online, so one of the best ways a church can connect with people looking for a church to worship with on Easter is through search engines like Google.
So, how does a church show up in the search results for “Easter service near me?”
And how does that differ from what a church needs to do to show up in the search results for “Church near me?”
Here’s a screenshot of the search results I’m shown for “Church near me”
You see Harborside, Espiritu Santo, and Bayside get the top 3 spots.
Now let’s look at the results for “Easter service near me”
Notice Espiritu Santo is the only one in the top 3 for both searches. Chapel By the Sea and the Winn-Dixie grocery store are in for Easter while Harborside and Bayside are out.
Why the difference?
Bayside Community Church does not have the word “Easter” on their website anywhere. There is a graphic on their website homepage promoting their Easter services, but neither the filename nor the alt attribute has the word “Easter” in it.
Harborside Community Church has the word “Easter” twice on their website homepage. And actually when I click on the map, they came up #3 in the Google Maps search results. So, they are really close.
Winn-Dixie grocery store has a big Easter graphic on its homepage and unlike Bayside they did put “Easter” in the filename and the alt attribute. They also have 529 Google reviews – far more than any of the churches in the area.
Chapel By the Sea is really interesting because they are located 12 miles from me and managed to jump all the way to #1! What is unique about Chapel by the Sea is among the 18 Google reviews they have, 3 of them mention Easter. In the screenshot above you can see the review with “Easter service” in bold. Clearly Google values this. Additionally, Chapel by the Sea has the word “Easter” on their website homepage twice.
Based on these observations, here are some recommendations.
4 Tips to Get Your Church in the Search Results for “Easter service near me?”
1) Use the word Easter on your church website homepage. Preferably more than once. The bigger the heading the better.
2) Optimize Easter images. If you’re going to use an image to promote your Easter services, make sure the images are optimized for search by giving them a filename and alt attribute with “Easter service” in them.
3) Claim and verify the Google My Business listing for your church. Google cannot know your church website is connected to the Google My Business / Google Maps search listing – and thus will not see the Easter content on your website – unless you claim and verify it. How to Create, Claim and Verify Your Google My Business Listing
4) Ask for Easter reviews. As we see with Chapel by the See, having Easter mentioned in the Google Reviews people post can have a huge impact. It’s probably too late to have people post reviews and for those reviews to have an impact this year, but you could ask people during or after the service to post a review.
If you and your church would like some help with your church SEO so you can reach more people in your community, request a free consultation.
May God bless you as you celebrate the resurrection of our Savior, Jesus, and seek to introduce the people of your community to Him and his kingdom!
- Where does your church rank in Google for “Easter service near me?”
- What questions or comments do you have about setting up your Google My Business listing or ranking for “Easter services near me?”