So where does the design of your website begin? Is it in choosing the colors? Is it determining the style of design? Nope!
The design of your website all starts with your church logo.
The logo for your church will be used on all kinds of communication: Posters, business cards, bulletins, outdoor signage, flyers, church vans/buses, and your website. Because the logo will be used is so many places, it is important that the logo will work well in promoting your brand, no matter what form of communication is being used.
It is also important to have the logo created before you start your website because the logo’s design and style will impact the design and style of your church website.
So if you have a logo that is current and you are happy with, then you can use that to help determine your website design. However, if you are a new church, a church that doesn’t have a logo, or a church that is in need of a logo redesign, you should address the logo first, then talk about your website design.
When creating a logo, it is important to include the following 4 steps in the process:
- Get input from key decision makers but don’t extend the input getting to everyone in the organization. It is good to get 2-3 people’s input so you aren’t going solo in the logo design process but remember, too many cooks spoil the broth…
- Look at other logos and find a few that you like. Sometimes it is helpful to look at other logos to figure out what styles of a logo you may want. You don’t want to copy anyone’s logo, but having some logos that you can show to the designer so they have a point of reference, can be helpful.
- Speak with the designer. The web is a great tool. It allows us to access information and communicate with people that would have been impossible without it. However, it can also make things very impersonal. It is vital to speak with someone that you understand, who understands you when you go through the logo creation process.
- Get the logo in formats that will work in all of your communication (posters, business cards, bulletins, outdoor signage, flyers, church vans/buses, and your website). You should receive the logo in various sizes, with a transparent background, and multiple file formats (jpg, png, and pdf).
Your logo design should determine your website design. – Mark Steinbrueck
By the way, if you missed yesterday’s announcement, we are offering churches a custom designed website for 60% off or a customized WP-EZ theme for 50% off. But you must order this month and there are a limited number available, so you must act quickly!
What other tips do you have for creating a church logo? Please post your comments and questions below.
Are you interested in talking to us about a logo for your church or organization? Contact us here for a free consultation.