We are in the home stretch of “Love your website month” at OurChurch.Com. We have been talking about ways you can love your website and make it a destination that your visitors will love in return.
Today I want to talk about what may seem like the easiest thing to do to make your website lovable, yet is something that is rarely done.
A great church website design has great pictures when it is built. However, that picture that was great a few years ago, is dated and has been viewed too many times to be “great” any more.
So why don’t churches update their pictures on their website more often? There are 4 primary reasons that churches don’t update the pictures on the website more often:
- They don’t realize the pictures that have been on the site for 6+ months or more need to be replaced with new ones.
- The person in charge of the website is too busy or has left the church.
- They don’t have other pictures to use on the site that are good quality.
- They don’t remember how to update the images on the site.
If any of these reasons sound familiar, you’re not alone. So, let’s put some steps in place to eliminate these from becoming an issue.
Below are 4 steps to take that will prevent the above issues from occurring:
1) Replace images on your website every 6-12 months.
There may be some obscure internal pages that you may not need to replace images this often but when you are using images of actual people in your church or ministry, it is important to replace them every 6-12 months. This prevents images from being use of people who have left your church, no longer part of certain ministries (kids that are not kids any more;), or other reasons that would make old images outdated. No excuses – now you know 🙂
2) Have a web team that includes 2-3 people who are in charge of the website.
These folks can make all the decisions for the website and update the site on a regular basis. Having 2-3 people updating the site prevents one person from having to shoulder the load of the entire website. This redundancy also addresses potential issues of the folks in charge of the website leaving the church, getting sick, or being too busy with work, family, etc.
3) Set a reminder in your calendar to take new pictures every 6 months.
Yes, do this right now. As you are reading this, go to your calendar and set a recurring event (for every 6 months) to take new pictures for the website. You can use a digital SLR camera or a phone with a good camera. Just make sure that you the pictures are in focus and level. After reading this, also go through each page on your website and make a list of the pictures that you will need to take every 6 months. This way you know exactly what you need to do when you see that reminder pop-up on your calendar.
4) In the reminder that you set on your calendar, include a link(s) to the instructions on how to update the pictures on your website.
Even if you forget how to update the pictures, you will have everything needed to refresh your memory. If you host your website with OurChurch.Com, you can also contact us at firstname.lastname@example.org and we can send you the link for how to update your images.
Which of my photographs is my favorite? The one I’m going to take tomorrow. — Imogen Cunningham
What other tips do you have about updating pictures on your website? Post your comments and questions below.
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