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How to Foster Trust and Engagement with Website Visitors

Written by Paul Steinbrueck

One of the values my family has is to make our home a safe place.

We want our home to be safe place where Jennifer, our 3 kids and I can be ourselves, talk about anything, and bring our friends. A place where everyone understands they won’t be insulted, judged, or mistreated.

It’s in this kind of a safe environment that people thrive and love flourishes.

The same is true with websites.

When a person visits a website that has a big, glaring “Not Secure” notice at the top, they are not going to want to share any personal information, make a purchase or donation, or invite their friends.

But when a person visits a website that has the lock icon indicating the site is secure, they recognize the site is a safe place to share personal information, make a transaction, and recommend the site to others.

Trust creates security and is necessary for building good relationships. -Dan Carroll

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If your website is not secure, I encourage you to remedy that by purchasing an SSL certificate.

Not only will it foster trust and a stronger bond with website visitors, but Google says it will boost your search rankings.

This month we’re running a special: Save 30% on our full service SSL if you order by February 28.

It’s one of the 10 Ways to Grow Your Love for Your Website this month.

Discussion

  • What are you doing to foster trust on your website?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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