search marketing

The Surprisingly Simple Thing that Changed My Life!

Written by Paul Steinbrueck

Happy Valentine’s Day!

Do you have a “significant other?” If so, have you planned anything or done anything to express your love for them?

I’m a big fan of Gary Chapman’s book, The 5 Love Languages. It provides tremendous insight into how people express and experience love differently. If you haven’t read it, I highly recommend it.

How do love languages relate to loving your website?

One of the love languages identified in the book is acts of service.

My question for you is this:

How well is your website helping people?

I’m not talking about helping people by telling them when your church services are or who the point of contact is for the women’s retreat, though those things are helpful.

I’m talking about providing life-changing insight on your website.

For example, if you and your wife are feeling disconnected, and you’re getting frustrated because you keep buying her gifts but she doesn’t seem to appreciate them. Meanwhile she’s always complaining that you never help around the house, but it’s because you’re so busy working (in part to buy her nice things), you need to read The 5 Love Languages. It will help you understand what’s going on and show you the steps to improve your relationship. Bottom line: it will change your life!

Churches communicate what should be a life-changing message every Sunday.

If your website is not for a church, remember you have the life-changing Word of God at your fingertips, and the Spirit of God within you giving you wisdom and insight every day.

If you want love your website more, if you want other people to love your website more, post this life-changing insightful content on your website on a regular basis (at least weekly.)

Click to share this image on Facebook, Twitter, Google+, Pinterest or Instagram

For churches, putting sermons online is good, but many people won’t listen to an entire sermon online. Consider…

8 Types of Life-Changing Content Churches Can Create

  1. A 1-2 minute audio or video excerpt from the sermon
  2. An image with a quote from the sermon
  3. An image with a key scripture passage from the sermon
  4. A blog post from the pastor or other church leader related to the sermon
  5. A blog post that lists practical action steps related to the sermon
  6. A blog post or video in which a person in your congregation shares a story of God’s life-changing power in their life.
  7. Blog posts that help people see current events from a godly perspective
  8. Blog posts that give practical, biblical advice to comment struggles in everyday life

Then make sure you share links to this content on social media and via email.

Start by picking just one thing from the list above and commit to posting it the same day and same time every week for 8 weeks, and see what kind of response you get.

SEO Impact of Life-Changing Content

As you post life-changing content to your website, people will share it on social media, and they’ll link to it in other blog posts and websites. This will improve your search rankings, which will bring even more visitors to your website. This is one of the big church SEO strategies we help the organizations we work with to implement.

Discussion

  • What if any life-changing content are you posting to your website every week?
  • What new life-changing content are you going to start posting?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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