We are in Online Reviews Month at OurChurch.Com and have been talking about the importance of online reviews, how they impact your search rankings, and how they influence peoples’ decisions when selecting a church or business to visit. If you missed last week’s article, How to Create a Direct Link for Google My Business Reviews, read that first.
After you have done that, it is just a matter of asking people to post a review of your church. Many churches send emails, post on social media, and make announcements asking their members to take 2 minutes to post a positive review. These are all great ways to encourage folks to post a review.
However, what is the easiest thing you can do to ask people to write a review for your church?
Put a link to your reviews on your website.
Surprisingly enough, most churches don’t include this link on their website. I’m not sure if there is a feeling that putting it on their site is too self promoting or if they just didn’t think about it. But for most organizations:
When it comes to online reviews, you have not because you ask not. – Mark Steinbrueck
So, if you are going to put a link on your website for people to submit a Google reviews, what is the best place to put the link?
I think that the best place is either in the header or the footer of the website. Both of these locations are visible on every page on the church website design and both locations don’t interfere with the regular content of the rest of the website.
The text for the review can be as simple as, “Please post a review about XYZ Church!” and link that text to the Google My Business reviews.
Do you have any suggestions of where on the church website, a link should be placed for people to submit a review? Please post your comments and suggestions below.
If you are interested in discussing your church website with us or want to talk about getting a new website for your church, please click here.