search marketing

Google Adds Description to Google My Business

Written by Paul Steinbrueck

Google announced via Twitter:

You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in our Help Center: https://goo.gl/PiFXEA

At this point we don’t know what if any impact the new description field will have on search rankings, but what we do know is the description gives local businesses, schools and churches the opportunity to talk about what they do and what makes them special.

If you manage the GMB listing for your organization, add a description as soon as possible. Take advantage of this opportunity to tell people why you do what you do and what you have to offer them.

Adding a compelling description to your Google My Business listing can increase the number of people who visit your website after seeing it.

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To add a description to your Google My Business listing:

  • Go to google.com/business
  • Login to the Google account you used to create/claim your listing
  • On the left side of the page, click the “Info” menu option
  • Scroll down and click the edit (pencil) icon by “Add Description”

As you can see, edits may be reviewed for quality and can take up to 3 days to be published.

If we at OurChurch.Com provide a local SEO service for your organization, we will be adding an optimized description for you.

If all of this seems a little complicated or you just don’t have the time for it, consider letting us help you with your church SEOschool SEO or local businessSEO. Just fill out a consultation request form and so we can schedule a time to talk.

What do you think of the new description field in Google My Business? Have you added a description yet?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

2 Comments

  • Thanks Paul for the info! Does adding the google listing raise my listing for local results but lower the ranking for worldwide results? I am afraid of too much on local listings.

    • No. The studies I’ve read say improving your local rankings has no effect on general search rankings. However, improving a websites general search rankings will also help its local search rankings.

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