October is upon us (amazing, right?).
We have started the fourth quarter of 2017, which is when many churches begin planning for 2018.
Sometimes the planning for the next year involves evaluating the church website.
And if you are going through the process of considering a new church website design, the first question you need to ask is “What is the purpose of our website?”
Efforts and courage are not enough without purpose and direction. -John F Kennedy
For most churches, the purpose of their church website is two fold:
- Reach our community
- Communicate with our church body
Once you have determined your website’s purpose, the next step is to list the steps of how you plan on accomplishing this purpose.
Some examples of how you may accomplish your website’s purpose are:
Reach our community
- Perform Search Engine Optimization on our website so we are in the top 10 (or better) in Google
- Add a welcome video to our homepage, where the lead pastor is the voice-over to a video that shows what attending on Sunday may look like (walking up to the church, inside the welcome area, inside the church service, dropping off kids in the kids zone, coffee and reception area, etc)
- Include information on the homepage about one upcoming community outreach event that is happening in the next month
Communicate with our church body
- Include quick links to getting involved in a small group Bible study, calendar of events, and service opportunities
- Include a “Give” page in your primary navigation menu to make it very easy to give online
- Add online event registration to your website for youth retreats, VBS, and other upcoming events
These are just a few ways that you can answer the question of how you will accomplish the purpose for your church website.
After you have listed the steps of how you will accomplish your website’s purpose, it is important to create a detailed plan for how each will be implemented and how each will be evaluated to determine whether or not these measures are effective.
Next week, I will talk more about setting specific goals and how to measure whether or not you are reaching those goals.
But I would like to hear from you: what specific steps you are taking to accomplish the purpose of your website?
Please post your answers to the comments section below.
And if you are interested in speaking about a new church website and how we can help you accomplish your goals, please contact me here.