search marketing

How Sermons Can Give Your Church Website Better Search Rankings

Written by Paul Steinbrueck

Tuesday we launched the EZ Sermon Manager.  The response so far has been awesome!  Kudos to those churches that have taken this step to share their sermons beyond the 4 walls of their church building!

If you haven’t ordered EZ Sermon Manager yet, the special introductory price is only available until 5 PM Eastern time today.

One of the added benefits of using EZ Sermon Manager is better search rankings.  In short…

EZ Sermon Manager is a Church SEO beast!

Here are 4 ways using EZ Sermon Manager can improve your church’s search rankings:

1) Search engines love fresh content.  When you publish a new page each week with that week’s sermon info on it, you are creating at least one fresh piece of content each week.

2) Social shares improve search rankings.  Each sermon is published on its own URL which can then be shared both by the church and by anyone who listens/watches the sermon. The more shares, the better your search rankings.

3) Rank for specific topics and questions.  People use search engines to find answers to all kinds of questions, including spiritual questions.  Why does God allow evil?  What happens after we die?  Was Jesus a real person?  Every sermon preached at your church answers questions like these which people around the world are looking for.

4) Improve rankings for local keywords.  Pastors who are strategic about engaging their congregation in ministry opportunities don’t just make announcements, they talk about those ministry opportunities in their sermons and relate them to the message.  When you do this, you can improve search rankings for things the people in your local community are looking for like “Vacation Bible School in Springfield” or “Easter Sunrise Service in Springfield” or “Celebrate Recovery in Springfield”

Those are some pretty sweet church SEO benefits, right?

You can order EZ Sermon Manager here.

Next week, I’ll publish a follow-up to this post with specific instructions on how to optimize sermons in EZ Sermon Manager to maximize the church SEO benefits.

Got any questions about EZ Sermon Manger or the SEO impact of sermons? Post them in a comment.

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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