church communications

Creating a Welcome Video for Your Church Website – Part 2

Written by Paul Steinbrueck

Last week we kicked off Creating a Welcome Video for Your Church Website – Part 1 by looking at the benefits of creating a welcome video for your church and putting it on your church website.  Then we looked at 4 church welcome videos for ideas and observations.

My church is in the process of creating a welcome video and my hope is you, and I and other church communications people can do this together.  If you missed the first post, you have plenty of time to read it and catch up.

In part 2, we’re going to focus on what may be the most difficult part of creating a church welcome video – writing the script.

I say this because last week in my church’s elders meeting, we tried to do this and found it very challenging.  How do you describe your church in just a minute or two?

8 Tips for Writing a Church Welcome Video Script

1) A script is absolutely essential.  You don’t want anyone – not even your lead pastor – ad-libbing your welcome video. The video has to be succinct and on point and that means writing out what is going to be said word for word.

2) Brainstorm together.  Get the leadership team together and discuss “Who is [our church]?  Write everything down.  Don’t edit yet.  The end result will be way more than could be described in a couple minutes, but that’s ok.

3) Discuss structure.  How do you want to open the video – with your mission statement? scripture? a personal introduction?  How do you want it to flow?  How do you want to close?  What specific action step do you want to invite the viewer to take?  Here’s where watching some other church welcome videos together can really help.

4) Whittle. Once the brainstorming is done and you have a general idea of the structure, look at your brainstorming notes and work together to decide what to cut. What absolutely must be said about your church.  Focus on what makes your church unique and what people need to know so they’ll feel comfortable participating in a worship service.

5) Have one or two people write a script.  At this point in our meeting we started kicking around specific language… and got nowhere.  We just couldn’t do it in a group setting.  Maybe your leadership team consists of more gifted collaborators, but we decided to have two of us write proposed scripts on our own outside of the meeting.

6) Edit, feedback, edit.  If you do have more than one script written, you’re going to have to choose one.  But take the time to get feedback from the whole leadership team and make improvements.  Read it out loud.  Make sure you time it so you know its not too long.

7) Finalize the script.  The last thing you want is to show your church leaders the video and have them say, “That’s really good but how about if we say this instead.”  Make sure the lead pastor and elders not only “approve” the script but agree not to request any more changes before you start recording.

If you’re the lead pastor of your church and you’re thinking, “Man, that sounds like a really long, complicated process. It would be a lot easier just to write the script yourself.”  Well, you’re right, it would be easier  I think you’ll end up with a much better video and much buy-in from your congregation with collaboration, but we’re all experimenting here.

Alone we can do so little; together we can do so much. -Helen Keller

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Next week, in part 3 of this series we’ll dive into the logistics of recording and editing a church welcome video.  Until then, here are some suggested action steps…

Action Steps

  • Write your church welcome video script.
  • Post a comment and tell us how it went.
  • If you’ve created a church welcome video in the past, share your thoughts and advice on the process for writing the script.

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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