church web design

I Couldn’t Believe My Eyes! But There it Was, Headed Right at Me…

Written by Mark Steinbrueck

… I stood with a paralyzing fear, unable to run or even get out of it’s path…

Ok, from the example above, maybe I’m not the best storyteller.  However, we all love stories.  That is why books and movies are so successful: They tell stories.  And before books and movies, people would gather in villages, around fires, and tell stories.  Even Jesus demonstrated the power of storytelling.

Why do we love stories?  Stories are entertaining.  Some stories let us to escape reality, while others allow people to understand and identify to things better?  Good stories evoke feelings of joy, sadness, anticipation, fear, and other emotions.  Whatever the reason, people are drawn to a good story.

So what is your church website doing to tell stories?

People aren’t drawn to logistical details (Who, what, where, when…), so don’t let that be the focus of your website.  Yes, those details are important, but they are secondary when sharing the Good News of Christ.  Pro Church Tools shares 5 reasons that storytelling is so powerful and important and why your church should be using this form of communication.

The week after Easter is a great time to tell stories on your church website. 

Post videos and pictures of the events that happened over the Easter weekend.  And because Easter is all about new life in Christ, post a story (or two, three…) of people in your church, their journey, and how the Church helped them draw closer to our risen Savior.  These real life stories are what people will identify with.  Although video is usually the most effective method of story telling, these stories don’t have to be video.  They can be written stories with a few images.

Storytelling is the single most powerful form of human communication. –Peg Neuhauser

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Do you have a great story you have shared on your church or Christian website?  In the comments below, post a brief description of the story along with a link to it on your website.

About the author

Mark Steinbrueck

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.

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