Yes, I believe no matter what the size of your church or its communications budget, you can have an award-winning website, one of the best church websites. (And no, I’m not going to try to sell you anything)
But the way I see it, there are 2 problems…
First, many church websites are pretty bad.
Not on purpose mind you, but most church web administrators are either volunteers or the church website is their 2nd (or 3rd or 4th) hat. They do things with their website that look poor or make it difficult to use because they just don’t know and don’t have the time to really learn good design and usability principles.
Second, most Best Church Websites lists are filled w mega church sites.
I understand web designers want to recognize the best of the best. And it’s great for church website developers to be inspired by the creativity of others. However, many church web admins see these lists and try to mimic high-end features of websites that cost thousands (or 10s of thousands) of dollars to develop. Or worse, they get frustrated, thinking “We’ll never be able to compete with that!” and give up.
But I believe…
The best church websites aren’t the flashiest but those that help connect people to the info, resources & people they’re looking for.
So, we’ve come up with a 2 part plan to help more churches create websites that help people connect to the info results and people they’re looking for.
1) 10 Point Website Checklist
Do you know the 80-20 rule? Often 80% of the results come from 20% of something. 20% of volunteers do 80% of the work. 20% of clients produce 80% of revenue. Along those lines, we believe 80% of church website problems are caused by 10 basic issues.
So, we took the 10 most common issues we see with websites and created a 10 Point Website Checklist.
If website administrators addressed these 10 issues, it would eliminate 80% of the problems we see with websites.
2) Best Christian/Church Websites Awards
Next, we want to recognize the churches whose websites address all 10 points on the checklist by giving them the Best Church Websites Award. And similarly we want to recognize other Christian websites (schools, ministries, businesses) with the Best Christian Websites Award.
By giving out these awards we hope to show that any Christian organization – no matter what the size or budget – can have one of the best Christian websites.
And we hope that when your church website or Christian website wins the award (that’s right, not if but when…), you will inspire other website administrators to address these 10 common issues so their websites also are among the best.
After you nominate your website, we’ll review it as quickly as possible. Within a day or two you should receive an email either congratulating you on your award or letting you know of any specific issues we noticed. If there are any issues, we hope you’ll fix them and let us know when they’ve been addressed so we get you your award.
This will be an annual award, so web administrators are inspired to keep their website going strong and be recognized each year for doing so.
Comment and Discuss
- Do you think the 10 point checklist will help you and other website administrators to address common problems and make their websites better?
- What are your thoughts on the Best Christian/Church Website Awards?