search marketing

What Are Your REAL Online Goals for 2016?

2016 Search Engine Marketing Goals
Written by Paul Steinbrueck

2016 Search Engine Marketing GoalsWhen I talk with people about their goals for their website this year, a lot of people tell me they want more visitors or they want to be on the first page of the search results for a certain phrase.

Seriously?

That’s your goal?

A top 10 search ranking or more website visitors is going to make your year?

Don’t get me wrong, better search rankings and more people visiting your website are good improvements to make, but…

Unless your ultimate goal is to be an online celebrity, better search rankings and more website visitors are just a means to an end.

Your REAL online goal should probably be something like

  • X people who found us through an online search visit our church this year
  • X people who found us through online enrolled in our school
  • X dollars of revenue from customers who heard about us through our website

I call these SMART, ROI-Based SEO Goals. (Click to read more)

If you’re not tracking the offline results of your online marketing, how do you know how effective that online marketing is?

I want to challenge you this year to do that: track the offline results of your online marketing. If you’re not sure how to do that, post a question or comment below.

This is something we help our SEO clients do. So if at the end of 2016 you want to be able to look back and not just say you did search marketing but be able to say exactly the results you got from it, contact us to discuss your online marketing goals.

Discuss…  What are your REAL goals for 2016?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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