All the talk these days in the search engine marketing field has to do with Google’s April 21 mobile-friendly algorithm update.
One of the details that is often overlooked is that while this Google update will be big, it will only affect mobile search rankings.
What Are Mobile Search Rankings?
When you search Google, Google looks at what type of device you are using. If you are searching from a computer it shows you one set of search results. If you are searching from a phone or tablet it shows you a different set of search results.
The mobile-friendly update will only affect searches done from phones and tablets.
Why Does Mobile Search Matter?
For several reasons…
1) About half of all searches are currently done from mobile devices. If your website is not mobile-friendly, it will lose visibility in about half of all searches.
2) If you periodically check your search rankings yourself from a computer, you won’t notice a drop in your mobile rankings. If your website is not mobile-friendly and it gets penalized by Google, you might never know.
Checking Mobile Search Rankings
If you want to see how Google’s mobile-friendly update affects you, you’ll need to start checking search results both a computer and a mobile device.
We at OurChurch.Com provide monthly search ranking reports to our search marketing clients. This month we’ve added mobile search results to our reports. So, if we provide search marketing services for your organization, you’ll being seeing this in your next report which will be sent out before Google’s April 21 mobile update.
If you’re not monitoring your search rankings or doing it manually, this is a good time to consider search engine marketing, monitoring and management for your church, school, ministry or business. Contact us if you’d like to talk more about it.