We can expect Google to become even smarter in the year 2015. In looking back over the last few years, we can also expect bigger changes than usual to search results. As mobile environments become more prominent, people are expecting to get super-fast and accurate results, and Google intents to deliver.
We can expect things such as “authorship” of content, verified addresses and strong social profiles to all play an important role in the organic ranking of websites.
It has now become more time consuming to try and trick the search engines than to actually give them exactly what they require. Things such as Google Plus which aren’t yet fully understood, help Google and visitors of your web properties know who you are, and, although it’s not the greatest of social environments, it is becoming more clear that Google Plus is the easiest way to begin building your foundation from.
The new year is also expected to bring at least two new “updates” similar to Penguin and Panda, but as long as webmasters and marketers adhere to the latest changes and are in compliance, you can be sure that these updates will have little or no effect on your web traffic growth.
“Hi and welcome to OurChurch.Com’s monthly SEO Update for January…”
For an outline of the video, click here.
Tell Us What You Think:
- Have you seen anything new in Google?
- Do you use the Internet on a mobile device or desktop?
- How important is it to you that a website is mobile friendly?