web design

8 Factors That Determine the Price of a Website

what determines the price of a website
Written by Mark Steinbrueck

what determines the price of a websiteWhy do some websites cost hundreds of dollars while others cost thousands?  In this video, we look at 8 factors that impact the price of a website.

You can read the full transcript at: What determines the price of a website?

8 Factors That Determine the Price of a Website

  1. Is it a consultative approach or a cookie cutter process?
  2. Is there content mapping that’s included?
  3. What’s the design? Is it premade or custom?
  4. What kind of functionalities are being included?
  5. Content input, are you putting a lot of content in or are they putting a lot in for you?
  6. What kind of training are they providing?
  7. What kind of support is included?
  8. What kind of hosting, email or domain name registration is included?

A full explanation of each of these factors is included in the video above.

Now that you understand each of the 8 factors, you can decide for yourself which of them are worthwhile for your organization to pay for.  For example, you may be willing to pay for a custom design but you want to save some money by inputting the content yourself.

What are your thoughts on these 8 factors that impact website price? Any others you can think of?

About the author

Mark Steinbrueck

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.


  • You list most of the general ones. I have listed some specific items. Most of them but not all could be put under your more general categories.

    I have been building websites for a number of years and some of the following are very time consuming (therefore increase the cost) but pay high dividends in “page rankings” and high volume traffic.

    1.Extent of Search Engine Optimization
    2.Amount of Keyword research & on/off page tuning using these "key word phrases"
    3.Amount of Local Search focus
    4.Mobile Device support
    5.Amount of ongoing analytics and site modification based on this analysis
    6.Choice of Content Management System (Joomla, WordPress, etc) or traditional HTML & CSS
    7.Video, blog support
    8.Social Media integration

    • Charles, thanks for your input! I agree that these all go into the overall cost of a website. At OCC we consider the SEO, Keyword research, and some of the others as "Marketing" of the website, which is done after the website is complete. However, you bring up a very good point: Building the website is just the initial step and cost. The cost of marketing and support of the website need to be factored into the total cost of ownership as well.

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