search marketing

No Rest for the SEO?

SEO proactive reactive
Written by Paul Steinbrueck

SEO proactive reactiveKurt Steinbrueck recently published an interesting post on Christian SEO Guys titled A Welcome Rest – Now Let’s Think and Plan. To sum it up, after a crazy month in October where Google shook up its search rankings with some major updates to its algorithm, things were mostly quiet in November.

So, with search rankings relatively stable and no major algarithm changes to figure out, does that mean we can take a break from our search engine optimization work?

Not according to Kurt.

When search engine algorythms are stable, that gives us the opportunity to be proactive rather than reactive. He recommends three ways to do that:

  1. Make sure you’re following the rules.
  2. Get more links.
  3. Add citations.

More details are in the post – A Welcome Rest – Now Let’s Think and Plan.

Is your SEO strategy more proactive or reactive?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.


  • With Google Changing the algorithms and making alterations in the current one, it is really difficult to survive and be on the top of the SERPS, so the SEOs have to continuously get engaged in doing their SEO work for the website and continuously optimize the site without taking break to get on the top and maintain the top position

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