The next in a series of Quick Tips videos, this video discussed the value of site statistics and some methods for obtaining them. Paying attention to site traffic and statistics is essential for knowing how to improve. How does your site measure up?
Is your site drawing visitors? If so, what pages are the most popular?
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I'd say that as well as tracking your actual hits, it is worth using Google Webmaster tools to watch where people are linking to and finding your site.
There's a lot of off-site data which is worth analysing too (or at least interesting to analyse!).