Blog Strategy: More, Shorter Posts

Written by Paul Steinbrueck

Blog Quote BubbleThis week we’re going to start experimenting with a new blogging strategy.

Lately we’ve been posting 3-5 original posts a week. Additionally, we’ve been retweeting a few links a day to posts and articles about ministry and technology issues published elsewhere.

We’ve noticed some other bloggers (most notably Todd Rhoades at Monday Morning Insight and Guy Kawasaki at AllTop) that rather than retweet links to other posts, write a post with a paragraph or two about the article, a link to the original article, and a conversation-starting question or two.

So, we’re going to give that format a shot this week. We’re still going to post 3-5 original articles this week, but we’re also going to throw in another 2-3 short posts a day to initiate conversations about other thought provoking posts and articles we read.

Any thoughts on this experiment?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.


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