Last week I posted 10 Questions to Evaluate Your Website’s Progress in 2009. A couple of the questions included…
- How much did your site traffic increase (or decrease) from 2008 to 2009?
- What was the most popular page on your website excluding your homepage in 2009?
- What was the most popular search phrase used to find your site in 2009?
The answer to those questions are critical to understanding your website visitors and the health of your website. If you can’t answer those questions, you’re basically flying your website blind.
SMART Resolutions are Measurable
Yesterday we discussed how to create SMART resolutions for your website. One of the key elements to a SMART resolution is that it be measurable. “Goals should be able to be evaluated with a yes/no or a numerical evaluation.”
Measurable goals include things like.
- Double the number of visitors to our website from search engines 2010.
- Increase downloads of the student application form by 50% in 2010.
- Increase online sales revenue from email marketing by 25% in 2010.
Before you can set goals like these for your website, you have to be able to measure these things. If you’re not able to measure them now, the #1 resolution for your website in 2010 should be:
Sign-up for Google Analytics and integrate it into your website.
Google Analytics is a free service from Google which logs your website traffic and enables you to analyze where your website visitors are coming from and what they’re doing, so you can evaluate your goals and serve your visitors more effectively.
Are you using Google Analytics? If not, are you going to start using it in 2010? If you are, how has it helped you set and evaluate goals or better serve your visitors?