If you blog, you should be promoting your blogs RSS feed. If you’re promoting your site’s RSS feed you should be using Feedburner. And if you’re using Feedburner, you should check out the Feedburner Settings – Optimize For Maximum Effectiveness and Awesomeness post on ChurchCrunch. Great post with screenshots, recommendations for all Feedburner settings, and explanations of why to choose each.
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thanks! 😉