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LifeWay CEO, church consultant and author Thom Rainer has visited hundreds of churches and published books about the research he’s done on churches. So, what tops his list of 11 of the Most Common Mistakes Churches Make?
Failure to have a informative, easy-to-use website.
I cringe when I see some churches’ websites. That is now the first place a prospective guest visits when he or she is thinking about attending a church. Websites are incredibly affordable today, and they can be updated easily. A church website should be updated at least once a week. It should be one of high quality. And it should contain good and accurate information for guests and members alike.
2) Failure of pastors and staff to be actively involved in social media. That is analogous to a missionary in another land failing to learn how to speak the language of the people.
3) Failure of pastors and staff to understand they represent the church when they are involved in social media. When I see some of the blog posts and Twitter and Facebook communication of pastors and staff, I am often left speechless. Even if it is a personal blog or Twitter or Facebook account (or almost a dozen other social media entrants), church members read them. The community reads them. Pastors and staff: you represent yourself, your church, and, most importantly, Christ. Please be careful with your words.
You can read the mistakes 4-11 here.
I think it’s telling that the first 3 of 11 common mistakes have to do with online communications. It goes to show that churches have a long way to go in this area. We need to continue to teach and encourage pastors, communicators and church leaders to do a better job with their websites and social media.
And those of us who are pastors, communicators, and church leaders, need to continue to lead the way in our own congregations.
What say you?
- Do you agree with Thom that these are 3 of the most common mistakes churches make? Why or why not?
- How is your church doing? Is it making these 3 mistakes?