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VIRAL MARKETING APPEAL
GEOFF BONE VIRAL MARKETING WHEELCHAIR APPEAL
The ONLY way I can hope to raise sufficient money to
buy 130 million wheelchairs for the disabled of the
world, at £50 each, is to recruit an ARMY of
supporters who will not only give themselves but will
tell their family and friends about the project so
that they are inspired to do the same!
The concept is not new. Businesses have used this
method successfully for the past 50 years. The only
difference is that their motive is profit whereas ours
is simply love and concern for fellow human beings who
are suffering and need our help.
If we do not act then these 130 million people around
the world will continue in their need and will NEVER
have the Wheelchair they so desperately need.
So how does a VIRAL MARKETING APPEAL actually work?
It works on the Matrix principle. The first 10 donors
become our first level. The goal is for each of these
to introduce the appeal to their close family and
friends with a personal recommendation.
Although many will sponsor a Wheelchair at £50, some
will give more and others less. In order to
demonstrate the effectiveness of this method I will
assume an average donation of just £10.
Our first level of 10 donors will raise £100.
Second level = £1000
Third level = £10,000
Forth level = £100,000
Fifth level = £1,000,000
Sixth level = £10,000,000
Seventh level = £100,000,000
Eighth level = £1,000,000,000
This extremely simple concept can ONLY work if nobody is the “weakest link” and breaks the chain which I realize is virtually impossible, but having said that you can see that even if a proportion of the list does follow the system, it would work and work well!
If each person gives a donation and plays their part to spread the news, then it is ENTIRELY POSSIBLE that I shall reach my goal and be able to supply 130,000,000 wheelchairs to the disabled of the world before I leave this planet!
You, as a person who has read the appeal, been moved by it, and given a donation, can now take the further step of joining the GEOFF BONE VIRAL MARKETING WHEELCHAIR APPEAL.
First, make a list of all the people you know, including family members and friends. Say the total number is 87. These will be people that you know personally and will be able to talk to.
Next, request the number of copies of the appeal you need or print off that many from the website.
In the example given this would be 87. Next talk to the people on your list and get them to read the appeal. Stay with them as they read it, do not just hand it to them and go away as 99% of the time it will be forgotten. After they have read the appeal they can make a simple decision on the spot. Get them to fill in the response information and COLLECT THE DONATION from them either in a cheque or cash. Return the donations and the response forms and you have done your part.
The whole success of the system depends on each and every donor playing their part. Please don't be the one to let the side down by inaction!!!
In order to get 10 new donors, you may have to go through your whole list as some may not wish to become a donor. But having said that, you may get a surprise and find that you recruit many MORE than 10. All that this means is that we shall reach our goal sooner rather than later.
Please recommend your contacts to visit our website where they can read the TESTIMONIALS of people who have received a wheelchair and how it has helped them in their life. Go to the website yourself and leave a message on our GUESTBOOK.
Finally, THANK YOU for your interest and further support, which is appreciated more than you can tell!
Yours sincerely,
Geoff Bone.
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One guy with a small list has just sent me this to let me know how he is promoting the viral marketing appeal. I suggest you copy the idea, change the wording to suit, customise the name at the bottom and do the same.
Dear Friend,
This an appeal on behalf of the Geoff Bone Wheelchair Project. Please look at his web site.
www.geoffbonewheelchairproject.com
I met Geoff at a seminar in London a little while back. He is trying to raise an unbelievable amount of money to buy wheelchairs for all of the 130 million disabled people in the world who cannot afford one. I say unbelievable, but look at this simple explanation to see how believable it really is.
I am sending this email to everyone on my address lists. That is over 200 people. If only ten of you respond, donate £10 and forward this letter to your lists
(or use the "send to a friend" button on Geoff's site) that is 2 wheelchairs plus another 100 people looking at this letter (if you each get 10 responses.) It only needs this repeated 8 times to raise over £1 Billion. Take a look at the demonstration of this on Geoff's site.
www.geoffbonewheelchairproject.com
Even if you can't make a donation, however small, could you please at least pass on this letter to your address list or try to get donations from your church club or other organisation that you belong to. This is a viral appeal and if you just respond in this way the growth can be quite amazing.
Above all please look at the site.
www.geoffbonewheelchairproject.com
Warm Regards
YOUR NAME
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