What is the Description?
Posted by on 16 December 2010 03:48 PM
The description is used by search engines to describe the content of your site. Include about 25 words (200 characters maximum) in your description. This is distinct from the text that you have on your homepage, although it should sound similar. It's good to include important words in your description and to minimize small, common words. For example, "First Baptist Church is Christian community focused on sharing the gospel of Christ with the people of Tampa and helping believers develop into fully devoted disciples of Jesus" has distinctive words (Christian, community, gospel, Tampa) making it far superior to "We are a caring group of believers open to all people and supporting each other in love. Come visit us on Sunday for an uplifting service."