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OurChurch.Com Search Newsletter
May 2007

Is Your Ladder Leaning Against the Wrong Wall?


Hope your websites are all doing great and moving up the search rankings. We've got a number of things to talk about in this issue and hope you find it insightful in helping you bring more visitors to your website.

Please post comments and questions concerning this newsletter in our forums. You can also view this message on the web with color and graphics in our newsletter archives.

1) AIDS Clickathon Extended
2) Beyond Traditional Search to Social Media
3) Church Website Improvement Awards
4) Is Your Ladder Leaning Against the Wrong Wall?

Newsletter sponsorship

On April 12, OurChurch.Com launched the AIDS Clickathon. The AIDS Clickathon is like an online walkathon. You make a free click... and the Clickathon sponsors donate to a home for AIDS-orphaned children in Africa. There is no donation required, no registration, no email lists - absolutely no strings attached. All it takes is 30 seconds to make a free click and make a difference in the life of an orphaned child.

The AIDS Clickathon was original scheduled to end May 10, but it has been extended by 4 weeks to give people more time to click and spread the word. If you haven't already done so, please take 30 seconds to go to and click the link. If you want to make an even bigger difference help us spread the word by emailing your friends about the Clickathon. Thanks!

While search engines are still the primary source of new visitors for most websites, the importance of social media is growing. These are sites like MySpace, Facebook, YouTube, and which allow users to include their own content and connect with others. There are also several websites that are similar to these examples but specifically designed for Christians. Networking through these sites can be a great way to get the word out about your church ministry, business, or website.

In conjunction with the AIDS Clickathon, OurChurch.Com has taken some initiatives to spread the word through social media. If you'd like to hear about some examples of what we've done and consider whether some of these steps might help bring visitors to your site, you can read about social marketing strategies.

May is Church Website Innovation Month at OurChurch.Com. We're putting special emphasis on helping churches to take their websites forward. One of the ways we're doing this is through the Church Website Improvement Awards. If you're the administrator of a church website and you've made improvements to it in the last year, submit an article explaining those improvements and the impact they have had on your churches ministry and you could win an award and prize.

In his best selling book, 7 Habits of Highly Effective People, Stephen Covey writes, "Most people are so busy climbing the ladder of success that they fail to realize it's leaning up against the wrong wall." We see this same problem when it comes to search engine marketing. Most people are so busy trying to get their site to the top of the search rankings that they fail to realize selecting the right phrases to target makes all the difference.

Keyword research is hands down the most important aspect of search engine optimization (SEO). After all, what good is it if you're #1 in Google for a phrase that gets no searches or is not relevant to your site? With OCC's Guaranteed Top Search Ranking and SEO Management services we perform extensive keyword research for your site to ensure that when your site gets to the top of the rankings it brings lots of interested visitors.

Thanks for using and listing your site in OurChurch.Com's Directory of Christian Websites. Please post comments and questions concerning this newsletter in our forums.

In His Service,


OCC Quick Links

- Christian Search
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- OCC message boards
- OCC status board
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Top Partners from February

- Unrapped Ministries
- A Christian Counselor
- Echoes of the Heart
- Christian Web Ministry

Info on partnership program

Will you please take time to go to my website and tell me what you Personally think about it... I would like 'Fast Moving Traffic' !!! In and Out Fast!!!!!

- outpost8  

Sound off in our forums.
Search Tip o' the Month

The more important part of search engine marketing is keyword research - making sure you target the right search phrases.

OurChurch.Com's search newsletter is sent 6 times a year to everyone who has an active listing in OurChurch.Com's search engine. We consider it essential that we keep everyone with a listing informed. If you do not wish to receive the search newsletter you may delete your listing from the search engine. To do that, go to and search for your listing. Then click the delete icon next to it.

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