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OurChurch.Com Search Newsletter
April 2006

Marketing and Advertising Service Improvements

Greetings,

I hope you had a great Easter and were able to experience God and introduce some new friends to Him at your Easter services. We have some exciting news to share with you concerning our marketing and advertising services as well as two articles I think you'll find interesting.

Please post comments and questions concerning this newsletter in our forums. You can also view this message on the web with color and graphics in our newsletter archives.

IN THIS ISSUE
1) Five top 10 Rankings and Ten top 20 Rankings Guaranteed!
2) Most Searchers Give up by the Third Page
3) Advertising Service Improvements
4) Can Anyone Find Your Church Website?

Newsletter sponsorship

1) FIVE TOP 10 RANKINGS AND TEN TOP 20 RANKINGS GUARANTEED!
OurChurch.Com has been providing search engine optimization services through our Guaranteed Search Ranking service for over a year now. In that time we have optimized dozens of web pages, which produced dramatic increases in visitors for our clients. The results have been so successful that we are improving our guarantee. If you purchase our Guaranteed Top Search Ranking service, we guarantee five top 10 rankings and ten top 20 rankings or your money back. That means your website will be listed at least five times on the first page of the search results for Google, Yahoo!, MSN, or one of the other search engines in which we list your site.

How can we make this guarantee? With all the Guaranteed Search Ranking services we have provided we have never once had to issue a refund for not meeting our guarantee. In fact, for most of our clients we have exceeded that guarantee by leaps and bounds. While we guarantee five top 10 rankings we typically quadruple that result with twenty top 10 rankings! And while we guarantee ten top 20 rankings we typically triple that with thirty top 20 search rankings! For more information or to order see the Guaranteed Search Ranking service page.

2) MOST SEARCHERS GIVE UP BY THE THIRD PAGE
According to a new research study conducted by Jupiter Research and sponsored by iProspect, "62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results." These figures demonstrate just how important it is for a website to be listed on the first page of search results.

The study goes on to say, "36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field." This means that not only does a top search ranking bring visitors to your site, but it also gives the organization credibility in its field. We encourage you to read the full summary of the study.

3) ADVERTISING SERVICE IMPROVEMENTS
OurChurch.Com continues to improve its advertising services. In January we introduced new sponsorships, new rates, and a brand new website. In February we added more than a dozen new advertisers. Now we've rolled out new advertising management software with an advanced click-filtering system. This system filters out "clicks" incured by search spiders and bots, so that only real, human clicks are tallied.

The improved ad management software also automatically adjusts to fluctuations in traffic to more evenly distribute banner displays throughout the month. It archives campaign data going back to January, so you'll always have access to it. It also enables the scheduling of ad campaigns to start and end on any dates as far in the future as the customer would like. So, if you want to schedule a campaign Labor Day through Christmas Eve right now, you can do that. ;)

For more information, visit our advertising website or call us at 727-723-2454.

4) CAN ANYONE FIND YOUR CHURCH WEBSITE?
If you don't host your site at OurChurch.Com or subscribe to our blog, you may not have heard that OurChurch.Com has started a new blog - Christian Web Trends - to discuss how trends in communications impact Christian organizations and individuals. Yesterday, Kurt Steinbrueck, our Director of Marketing Services published a very informative article titled "Can Anyone Find Your Church Website?" In it he explained what you can do to ensure that people can find your church website online. If you're a new webmaster for a church, this article is a can't miss. Even veteran webmasters will find some useful nuggets of information.

Thanks for using and listing your site in OurChurch.Com's Directory of Christian Websites. Please post comments and questions concerning this newsletter in our forums.

In His Service,
OurChurch.Com

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Overheard...

The reports OurChurch.com performed on our optimization... proved that their work was exactly what I expected - a dramatic increase in our visibility. And all of this was at a cost less than any other company we researched.

- loafman  

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Search Tip o' the Month

Being on the first page of search results not only brings lots of visitors to your website but also credibility to your organization.
 

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