What is Local SEO?

Summary of “What is Local SEO?”

What is local SEO and how is it different from SEO on the national level?  Good question! In this informative video by Mark and Kurt Steinbrueck with OurChurch.Com you will learn what makes local search marketing different from SEO, and they five key elements of local search marketing.

The 5 Key Elements of Local SEO:

1. On-Page Optimization – This is similar to what is done for national level SEO in that you are optimizing a page for certain tags and keywords.  The important difference here is that in local SEO you need to add local modifiers, for example the name of your town, city, and state.  There are also certain tags to geo-tag a website, and that tells the search engine where you are located.

2. Local Listings – Local listings are things like Google Maps, Bing Maps and local review sites. Local review sties are sites like Insides Pages or City Search where people can post reviews about organizations. Local listings are helpful because they establish you as an actual organization.  You may be surprised, but sometimes a national company will want to rank well in a certain city, so it will set itself up as a fake local company.  Local listings prove to the search engines that you are a real local company.

3. Citations – Citations are similar to links in national level SEO, where you are building site authority with the search engines.  A citation is anything where your organization is mentioned with your contact information.  It can be a link, however, a link is not required.  Local listings are a type of citation, but they are only one example.  Other examples are if you are mentioned in a news article or someone blogs about your organization.

4. Links – You want to create links as you would for national level SEO by putting out content and asking people to link to you, however, you also want to think locally for your links.  It is helpful if you can gets links with City organizations, Chamber of Commerce, or local businesses.

5. Reviews – Reviews are very helpful when it comes to local SEO although some people worry about getting a negative review, so are leery of allowing reviews.  One thing to keep in mind is that it is very possible to turn a negative review into a positive situation by responding to the negative review.

For example, if someone posts a negative review, and then is contacted by you and you are able to solve the problem, they may go back and post a comment about how helpful you were.  People appreciate being heard, and if you can show you’re listening you may see people coming to your organization for that reason alone.

Using these five key steps can result in a very effective local SEO.

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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