Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.
Knowing the difficult time a lot of private schools are having during this recession, I took the opportunity to speak with Principal Snow about what it’s been like for her being principal of a private, Christian school during a recession. And she explained how they utilized their website and search marketing to double enrollment in only three years.