SEO Return on Investment: Is It Worth It?

Summary of “SEO Return on Investment: Is It Worth It?”

Are you wondering about SEO return on investment (ROI)?  SEO definitely is an investment and you want to make sure you properly prepare for the initial costs as well as make sure you are getting a good return on your invenstment. Check out these two informative videos by Mark and Kurt Steinbrueck with OurChurch.Com to learn why SEO is an investment and how (THIS IS IMPORTANT) there is actually a cost to not doing SEO.

So why is SEO an investment?
Like any marketing strategy, you are spending money with a purpose to bring in more people, make more money, or get more resources (funding or people) to your organization.  You are spending money with the idea that your SEO return on investment will be greater than the cost of SEO.  You want to bring in more than you spend.

The Initial Cost:
It is important to remember that SEO is not instant.  It is a gradual return on investment and many factors (which you can learn about in a different OurChurch.Com video!) can affect how long it takes for SEO to improve your rankings.  But overtime, as you’re working on your site optimization and gaining site authority with the search engines, you will start to see your revenue exceeding your initial investment costs.

SO, you do need to plan for the cost.  Especially initially, there will be a time when you are spending money and not yet seeing a return on investment.  The hope is that within a few months you will start to gain some revenue back, but of course, that return is not guaranteed and you need to be prepared for the possibility that it will take longer to get that return.

Don’t focus on the cost once you have made the initial investment.  At this point you want to focus on your results!

Setting Goals:
When you start your SEO you want to make sure you set measurable goals so you can track your SEO return on investment.   Once you set your goal, you need to be sure you have a way to track your goal.  You may be able to track your goal online; however, other times you may need to have another way to track your goal.  For example, if you are a church, and your goal is to being in more people, you would want to ask visitors who come to your church, how they found out about you.

There is a cost to not doing SEO!
And a final key point is that there is actually a cost to not doing SEO.  There is a cost associated with missed opportunities.  For example, if you are a church and use SEO and bring in 20 new members, that is 20 new members learning more about Christ and contributing to the work of your church.  However, if you don’t use SEO, those 20 people may never find out about your church, and you have missed the opportunity to reach them.

If you’re ready to make the SEO investment for your website, be sure to fill out the form below and request a free, no-obligation consultation today!

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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