SEO Optimization Tips

Summary of “SEO Optimization Tips”

Would you like to learn a few SEO optimization tips to help increase traffic to your website? Kurt Steinbrueck at OurChurch.Com has put together a few easy tips for those using the NE1 web builder.  Kurt will show you step by step how to make four quick changes that will optimize your web pages and get you ranked higher in the search engines.

  1. Change the Page Name: You can change your page name to reflect the keyword you want to target with this page.  In Kurt’s example, he uses the keyword “Christian Search Marketing Services”. When you change the page name, it will also change what shows up in the navigation.  If you are concerned the keyword is too long, you can change it to something close.  In Kurt’s example, he changes his page name to “Search Marketing”.
  2. Change the Heading: If you type in your keyword at the top, you can then select Heading 1 from the drop down menu.  This will set up an h1 tag in html, which sends a strong signal to search engines.  You can only use this once, but if you have other headings you can add h2 or h3.  The text will automatically change to reflect the heading status; however, you can go back into the drop down menu and reformat the font size.
  3. Work Your Keyword into the Text: You want to work your keyword into the text of the page a few times. You want this to flow naturally so that your reader doesn’t even realize it is a keyword.  The longer your text, the more times you will want to try and work your keyword into your page.
  4. Optimize Your Image(s): If you have an image on your page, you can select it to edit the image.  All images have a description and title.  When you go in to edit your image, you can enter your keyword there. You do want to be sure that your image represents your keyword, so they need to be somewhat related.

Now your site is starting to be optimized!  There is more you could do, but this is a great start! For more information on how to optimize your site, or to learn more about the NE1 web builder, contact OurChurch.Com.

Request Your Free Search Marketing Consultation Now!

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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