Knowing the difficult time a lot of private schools are having during this recession, I took the opportunity to speak with Principal Snow about what it’s been like for her being principal of a private, Christian school during a recession. And she explained how they utilized their website and search marketing to double enrollment in only three years.
One group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.