Meta tags provide information about a given webpage, most often to help search engines categorize them correctly, but also to give instructions to visitors web browsers about a website. The meta tags are inserted into the HTML document, but are often not directly visible to a user visiting the site. While meta tags are less significant today than they were in years past, they are still an important element of a website and should not be overlooked. Each individual tag represents a different category or topic and some tags can actually have an active affect on your website by redirecting a page, or by keeping search engine "bots" away. (More on search engines under the Search Engine Optimization topic in these help files.)
*Note: The Web Builder Configuration meta tag menu allows you to setup site-wide settings for the meta tags of pages. Individual pages can also have individual meta tags setup when editing the specific pages. If you setup an individual page's meta tag settings, the page's settings will overide the site-wide settings on that page.
*Note 2: The Web Builder Configuration meta tag menu only allows you to setup site-wide settings for the meta title, description, keywords, and charset. If you would like to setup other meta tags, such as the "meta robots" tag, you can do so in each page's setup in the "Meta Other" box.
*Tip: You can setup individual meta tags for each page when editing your website's pages. This allows you to be page specific in the title, description, and keywords for each page. You can also use each page to target different keywords to help you rank better in the major search engines for more keywords.