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Day 50 Update - Which of these suggestions do you like?

Thursday, May 31st, 2007 by Paul Steinbrueck

Well, things have definitely slowed down at the AIDS Clickathon since the Marketing Pilgrim marketing contest ended and the buzz surrounding the WebProNews article died down.  There have only been 116 clicks raising $29 in the last week.  At this point, I would definitely say 8 weeks is too long to sustain momentum for a campaign like this.

On a positive note Jotham Opicho, the Kenyan pastor who will be working with Molly and Joseph to help them build and operate the orphanage, is here in the Tampa area visiting with people, speaking, and building support.  I hope to have an opportunity to visit with him while he’s here.

Over the last several weeks, I’ve been seeking suggestions and advice as to things we could do differently that might help the AIDS Clickathon to be more successful if we do another one in the future.  I’ve also been brainstorming some ideas of my own.  Some of them include:

  1. Have someone create an interactive (Flash) game that would appeal to teens and early 20s who make up the majority of social networking users.
  2. Allow people to click more than once (perhaps once each day) in order to keep people coming back to the site regularly during the campaign.
  3. Involve more people in the planning and preparations, especially people who represent groups that could help to spread the word such as teens who are active on MySpace, college students active on Facebook, AIDS/poverty related bloggers.
  4. Since it’s estimated to cost about a dollar a day for each child who lives at the orphanage and each child will probably eat 3 meals and a snack, if each click results in a 25 cent donation from our sponsors, each click is essentially the equivelent of a meal.  If we do another Clickathon, it might be more interesting to track “meals purchased” instead of clicks.  It might also be more appealing to say each click provides a meal for a child.
  5. In addition to tracking total meals purchased, individual participants (people who click) might enjoy seeing how many meals they personally have helped purchase through their clicks as well as the clicks of their friends they’ve referred.  Tracking this would require a registration, so it would be completely optional.  A person could be credited with 1 meal for each click, 1/2 a meal for each click by a person they refer, 1/4 a meal for their friends’ friends clicks, and so on.
  6. Continuing that thought, we could create an “honor board” to recognize the people whose clicks have purchased the most meals.
  7. Further continuing that thought, we could create a little website widget (HTML, script, or image) that a participant could put on their website or MySpace profile that would show in real-time the number of meals they’ve helped purchase and inviting them to contribute a meal with a free click. 
  8. Make it easier for people to subscribe to receive updates in their email by having a single box to enter an email address and submit button on the AIDS Clickathon status page (the page that shows the current amount raised).  If people are allowed to click once each day, the daily update could be automatically sent each morning to include a link they could click right from their email (plus any news from the previous day).
  9. Make it easier for people to email their friends by including the “tell a friend” form on the AIDS Clickathon status page (the page that shows the current amount raised).

So, what do you think of these ideas?  I’d appreciate your feedback on these, plus any other suggestions you might have.

With just 7 days left, how ’bout we all give one more push to bring some new visitors to the site.

Day 43 Update - And the winner is…

Thursday, May 24th, 2007 by Paul Steinbrueck

As the AIDS Clickathon completes its 6th week and rolls into its 7th, we have surpassed the $1,500 threshhold.  Two weeks remain.

Tuesday, Marketing Pilgrim announced the winner of the online marketing competition, and unfortunately the AIDS Clickathon article came in third.  The winner was determined by a panel of judges.  The AIDS Clickathon received 3 votes from the judges and two other articles received 4 votes with a tie-breaker determining the winner.  There were some nice comments posted about the AIDS Clickathon in the article.

I came across a really cool story today while reading Rick Warrens weely newsletter for pastors: 12-year-old makes dream of providing school for AIDS orphans a reality  A 12-year old boy raised $35K in 2005 for AIDS orphans in Africa and then $60K to build a school last year.  This year he wants to raise $150K to build a medical lab in Zambia for people with HIV/AIDS.  Pretty amazing!

Thanks again to everyone who is helping to spread the word about the AIDS Clickathon.  Keep sending emails and telling your friends.  We can do a lot more good in the last 2 weeks.

Day 37 Update - the irony of failure

Friday, May 18th, 2007 by Paul Steinbrueck

There’s an old ’80s song by Chicago that has a line in it, “I had to lose to win…”  A funny thing happened since I posted a message in some marketing forums last week about how the AIDS Clickathon was falling short of its goals.  A couple bloggers wrote about how the Clickathon had failed.  And yesterday WebProNews published an article entitled When Viral Doesn’t Work.

Now, I’m not going to argue with the assertion that the Clickathon hasn’t worked as a viral marketing campaign (so far).  After all, the $1,500 raised so far is only 3% of our goal  (even though the goal was a total shot in the dark.)

But the ironic thing is that as a result of all the talk about how the Clickathon hasn’t worked, yesterday the Clickathon received more clicks than any day since its launch!

And if you search Technorati, you’ll see that between this angle and the announcement of the AIDS Clickathon as one of the finalists, the Clickathon has been mentioned in 23 blog articles in the last 3 days.

So, maybe all this talk of “failure” will lead to success.

Day 35 Update - AIDS Clickathon is a finalist, interview, and a milestone

Wednesday, May 16th, 2007 by Paul Steinbrueck

Hi everyone,

I’ve got a lot of great news to share with you in this week’s update.  (Remember, updates will be weekly now in the extended, second 4 weeks of the clickathon.)

AIDS Clickathon is a finalist!
Yesterday Marketing Pilgrim announced that the AIDS Clickathon is among the five finalists of the online marketing competition!  Woohoo!  Now the five articles go before the 16 panelists who will determine the winner.  The winner will be announced on Monday.  Thanks to everyone who clicked through and read the article we submitted. 

This afternoon I’ll be talking with a columnist at WebProWorld for an article he’s writing about online marketing and the AIDS Clickathon.  

Later today the AIDS Clickathon will surpass 2,000 unique visitors.  Keep spreading the word!

- Paul

Day 28 Update - Less than 24 hours

Wednesday, May 9th, 2007 by Paul Steinbrueck

A few things to update you on…

Less than 24 hours remain before the conclusion of the marketing competition which the AIDS Clickathon is participating.  This is the last time I’ll ask you to click and read the article in an effort to get the AIDS Clickathon into the finals.

The Christian and Missionary Alliance which is the parent denomination of Cypress Meadows Community Church which is the church overseeing Springs of Hope (got that :) ) was kind enough to post an article about the AIDS clickaon on their website.  Read Online “Walkathon” Helps AIDS Victims

The Alliance is doing lots of great work all around the world to meet the physical and spirital needs of people, including those impacted by AIDS.  Check out their homepage for articles and videos about that. 

Last night I made a last ditch effort to try to network with some more sites and blogs that share our concern for children orphaned by AIDS.  One really neat site is selling a photography book called Africa: Beginning a Journey.  The photos are beautiful and procedes from the book go to support a charity helping children in Africa impacted by AIDS.  It would make a great coffee table book that is certain help initiate conversations about the AIDS crisis in Africa.

Day 27 Update - AIDS Clickathon extended

Tuesday, May 8th, 2007 by Paul Steinbrueck

The AIDS Clickathon was organized to coincide with an online marketing competion.  The idea was that the marketing competition would bring additional visibility and visitors to the AIDS Clickathon and therefore help to raise additional funds for Springs of Hope.  The marketing competition ends Thursday, but we’ve decided to extend the Clickathon for an additional 4 weeks.

If you haven’t clicked through to read the article on the marketing of the AIDS Clickathon, please do so before Thursday.  The 5 articles that receive the most visitors become the finalists.

We’ve learned a lot of lessons through the first 3 1/2 weeks of the Clickathon, and hopefully those lessons learned will cause the second 4 weeks of the Clickathon to be even more successful than the first.

Thanks for all you’ve done to spread the word about the AIDS Clickathon and keep up the good work!

Christian Broadcasting Network story

Friday, May 4th, 2007 by Paul Steinbrueck

The Christian Broadcasting Network aired a story about the AIDS Clickathon on its Christian World News program this afternoon.  You can watch it and see a related article at:

Day 23 update - Christian Broadcasting Network report today

Friday, May 4th, 2007 by Paul Steinbrueck

The Christian Broadcasting Network will be airing a brief report about the AIDS Clickathon today during their Christian World News program at 5 PM (I assume that’s Eastern time).

The video report will also be available on their website sometime after 5 PM at:

They are also working on putting up a story on  I’ll post a link to the article and video when it becomes available.

Be praying that lots of people see it and hearts are stirred to click and give.

Day 22 Update - one week to go and another new sponsor

Thursday, May 3rd, 2007 by Paul Steinbrueck

Today marks the 3 week point of the AIDS Clickathon.  Just one week to go.  We’ve raised more than $1,200 so far, but obviously we’ve got a lot more work to do to reach our goal.

We have a new sponsor joining us today: All For You Christ Production Ministries. They do programs thatcombine ministry, education, art, and entertainment for children, youth, adults, and handicapped people in central California.  That brings us to 5 sponsors who are now contributing a total of $0.25 for each and every person who clicks.

If been told the Christian Broadcasting Network is going to be airing a 30 second story in tomorrow’s Christian Word News program about the AIDS Clickathon.  I’m not exactly sure what channel or time that will take place, though.

That’s all for now.  Keep spreading the word. :)

Day 20 Update - New sponsor, graphic, and friends

Tuesday, May 1st, 2007 by Paul Steinbrueck

Hi folks.  This update comes a bit later in the day than usual, but it’s got a lot of good news, so I think you’ll find the wait worthwhile…

New Sponsor
First of all, we’d like to welcome the newest sponsor to the AIDS Clickathon, Tempaco, Inc.  Tempaco is a distributor of tankless water heaters.  (They’re a wholesale distributor, so if your a builder give them a call.  If you would like a tankless water heater for your home, you’ll have to go through a retail outlet.)  They have been generous enough to not only contribute for each click from this point forward but also for all the clicks we’ve received so far.  Thanks!

That’s puts us over the $1,000 mark in total funds raised and each additional click adds an additional 20 cents.

New Graphic
Today we started displaying a banner for the AIDS Clickathon on about 9,000 sites we host that have ads on them.

If you’ve got a website, you’re welcome to use this banner and link it to

New MySpace Friends
Thanks to everyone who has added the AIDS Clickathon as one of your MySpace friends. In the last 24 hours we’ve seen a surge in the number of friends and many of those friends have been posting bulletins to let their other friends know about the AIDS Clickathon.  Thanks and keep up the good work!

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