There’s an old ’80s song by Chicago that has a line in it, “I had to lose to win…” A funny thing happened since I posted a message in some marketing forums last week about how the AIDS Clickathon was falling short of its goals. A couple bloggers wrote about how the Clickathon had failed. And yesterday WebProNews published an article entitled When Viral Doesn’t Work.
Now, I’m not going to argue with the assertion that the Clickathon hasn’t worked as a viral marketing campaign (so far). After all, the $1,500 raised so far is only 3% of our goal (even though the goal was a total shot in the dark.)
But the ironic thing is that as a result of all the talk about how the Clickathon hasn’t worked, yesterday the Clickathon received more clicks than any day since its launch!
And if you search Technorati, you’ll see that between this angle and the announcement of the AIDS Clickathon as one of the finalists, the Clickathon has been mentioned in 23 blog articles in the last 3 days.
So, maybe all this talk of “failure” will lead to success.